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At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on many celebrity heads on the way. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy, La Riche Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.
- Never tested on animals
- Ammonia, Peroxide & PPD free