Acquerello is Italian for water colour and Aquarely is named after this technique of painting known for it’s freedom, vibrancy and ease of use. IT&LY have produced an extensive spectrum of permanent hair colour with stories of chic beige, fiery reds, rich chocolate shades, cool violet colours that cover greys perfectly. While accent additions provide expert, correction, customisation and control.
IT&LY stylists are hair artists with a palette of colours and tools at their fingertips to create refined, delicate or bold effects, using free hand methods like balayage or uniform creations with foiling.
However you choose to work with broad strokes or a light hand, Aquarely will deliver confidence and excitement to your bespoke colour for every client.
The modern client not only demands perfect colour result but also strength, moisture and feeling of luxury to their hair. IT&LY colour does not compromise on high performance pigments and deep conditioning agents.
Hydrolysed Wheat Proteins
Wheat Proteins provide a conditioning and restructuring action, thus protecting the scalp and the capillary fibres, leaving hair soft and silky. In addition, they have effective anti-oxidant properties, reducing the formation of free radicals.
The Intense Micro Pigments (IMP)
Micro-emulsified nano-pigments are able to deeply penetrate deep into the keratin cavities and bind to the hair fibres. Unlike other permanent hair colour the tiny molecules only require a partial opening of the cuticle. Due to this innovation we are able to create a very low ammonia product, which keeps hair feeling smooth.